If you’ve ever wondered whether SMS marketing can really move the needle for retail brands, this case study will give you your answer. In just eight weeks, ABC Lifestyle Co. —a mid-sized fashion retailer—used a full-service SMS Gateway Provider to unlock a 32% increase in sales, recover thousands in abandoned carts, and significantly boost customer engagement across their entire funnel.
This isn’t theory.
This is a real SMS marketing case study based on a simple truth:
When email and social start to plateau, SMS becomes the direct, high-conversion channel you didn’t know you needed.
And best of all? You can replicate everything they did.
ABC Lifestyle Co. is a lifestyle retail brand selling travel-inspired clothing and accessories. Their customers are mostly millennials aged 25–38 – tech-savvy, always connected, and constantly bombarded with digital ads.
Like many retail brands, they relied heavily on:
These channels brought moderate success—but growth was slowing.
Despite having a large subscriber base, ABC Lifestyle Co. was seeing:
Sales were flattening, and customer re-engagement was getting harder and more expensive.
To make things worse, abandoned carts increased by 22% year-over-year.
They needed a direct-to-customer channel with higher visibility and lower competition.
The marketing team began exploring channels that:
This is when they discovered the power of SMS marketing—and why choosing the right SMS Gateway Provider would make all the difference.
When evaluating potential providers, ABC Lifestyle Co. focused on five core requirements:
After comparing multiple solutions, ABC Lifestyle Co. selected MOCEAN as their SMS Gateway Provider.
Here’s why:
MOCEAN wasn’t just a platform—it was a full-stack communication solution that helped ABC Lifestyle Co. turn SMS into a revenue engine.
To maximise conversions, ABC Lifestyle Co. implemented a fully-structured SMS sales funnel, optimized for retail SMS marketing.
ABC Lifestyle Co. added an SMS opt-in to:
The offer?
“Join our SMS club for 10% off your first purchase.”
Their welcome series included:
This alone grew their SMS list by 19,400 subscribers in 6 weeks.
Here’s where things took off.
ABC Lifestyle Co. used SMS campaigns for:
Examples of real SMS campaign messages:
Promotional SMS had a 98% open rate and an 11%+ CTR, far outperforming email.
Using MOCEAN’s SMS API automation, ABC Lifestyle Co. deployed:
Recovering lost revenue became predictable and scalable.
SMS wasn’t just for marketing.
ABC Lifestyle Co. used transactional SMS to improve the customer experience:
These transactional SMS messages reduced customer support tickets by 27%.
Here’s what makes this SMS marketing case study impressive:
Every stage of the funnel improved. Significantly.
SMS became their second-highest revenue channel—surpassed only by paid ads, but at a fraction of the cost.
Because SMS has near-instant visibility, customers acted quickly—especially during limited-time offers.
This number alone paid for their entire SMS program multiple times over.
Wanderlust’s average SMS performance:
Compared to email, SMS as a channel delivered up to 14x more engagement.
SMS isn’t about blasting generic messages.
It’s about timely, relevant communication.
ABC Lifestyle Co. segmented by:
This significantly boosted conversions.
Using proper double opt-in, clear opt-out options, and TCPA/GDPR-compliant processes helped them build a loyal SMS list that genuinely wanted their messages.
MOCEAN’s built-in compliance tools made this easy.
Many brands see SMS as an expense.
ABC Lifestyle Co. proved it’s a high-ROI revenue stream with measurable, repeatable results.
Success comes from choosing an SMS partner that offers:
MOCEAN delivers all of this and more—helping businesses send and receive text messages worldwide with ease.
Whether you’re running retail SMS marketing, automating transactional SMS, or replicating Wanderlust’s strategies, the right infrastructure is everything.
If you’re ready to boost conversions, increase customer engagement, and grow your business with a trusted SMS Gateway Provider, we’re here to help.
Start your free trial today or contact us if you have any questions—our team is always ready to assist.
Let’s help your brand become the next SMS marketing success story.
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