What You Need to Know Before You Send SMS API Messages from Your App

Hand holding a phone while logging into a web app on a laptop, illustrating SMS API usage

Effective communication is the backbone of successful applications. Whether you’re notifying customers about orders, sending authentication codes, or running marketing campaigns, integrating a reliable SMS API can make all the difference. 

At MOCEAN, we specialize in helping businesses send SMS API messages effortlessly, with global reach, high reliability, and developer-friendly tools. We’ve empowered businesses of all sizes to connect with users across over 1,000 mobile networks in 190+ countries. In this guide, we’ll walk you through everything you need to know to send SMS API messages from your app, ensuring compliance, efficiency, and maximum impact.

SMS API Integration: Simplifying Development with MOCEAN

Integrating an SMS API into your application doesn’t have to be complex. At MOCEAN, we’ve designed our SMS API integration process to be developer-friendly, enabling quick setup and seamless communication. Whether you’re a seasoned developer or just starting, our tools make it easy to incorporate SMS capabilities into your app.

To begin, you’ll need your API Key and API Secret, which you can find on your MOCEAN dashboard. These credentials are crucial for authorizing requests and ensuring secure communication. Once you have them, you can use a simple POST request to our API endpoint (https://rest.moceanapi.com/rest/1/sms or https://rest.moceanapi.com/rest/2/sms) to send messages. Key parameters include:

  • mocean-api-key: Your unique API key.
  • mocean-api-secret: Your API secret.
  • mocean-from: The Sender ID displayed to recipients.
  • mocean-to: The recipient’s phone number (with country code, e.g., +60123456789).
  • mocean-text: The message content.
  • mocean-resp-format: Optional, for choosing JSON or XML response formats.

MOCEAN supports up to nine programming languages, including Python, Node.js, PHP, Java, and Go, with SDKs and helper libraries to streamline development. For those who prefer simplicity, a curl command works just as effectively. Our API also supports sending messages to up to 500 recipients in a single request, with support for long messages (up to 160 characters for standard text or 70 for Unicode languages like Arabic or Chinese).

Our infrastructure ensures 99.99% uptime, so your SMS API integration is reliable even at high volumes. Whether you’re building an e-commerce platform, a customer support system, or a notification service, MOCEAN’s SMS API integration is designed to scale with your needs, making it easy to send SMS API messages globally.

Transactional SMS: Powering Real-Time Customer Updates

Transactional SMS is a cornerstone of modern business communication, enabling real-time updates that keep customers informed and engaged. From order confirmations to shipping updates and appointment reminders, transactional SMS ensures your app delivers critical information instantly. At MOCEAN, our SMS API is optimized for transactional messaging, offering speed, reliability, and global reach.

With MOCEAN, you can send transactional SMS to confirm purchases, notify customers of delivery statuses, or provide booking confirmations. For example, an e-commerce app can send a message like, “Your order #1234 has shipped! Track it at aca.com/track1234.” These messages are time-sensitive and highly relevant, driving customer satisfaction and trust.

Our platform supports multilingual messaging, so you can send transactional SMS in languages like Arabic, Chinese, or Spanish, ensuring accessibility for diverse audiences. Additionally, MOCEAN’s adaptive routing technology minimizes latency, ensuring your messages reach customers quickly, even across international networks. By leveraging transactional SMS, businesses can enhance user experience and streamline operations, making it a vital component of any app’s communication strategy.

SMS Authentication: Securing Your App with OTPs and 2FA

Security is a top priority for any app, and SMS authentication is a proven way to protect users and build trust. By sending one-time passwords (OTPs) or enabling two-factor authentication (2FA), you can safeguard accounts and verify user identities. MOCEAN’s SMS API and Verify API make SMS authentication simple and effective.

With MOCEAN, you can send random generated codes via SMS for user verification, such as during account sign-ups or password resets. Our Verify API supports multiple channels, including SMS, Telegram, and voice calls (using text-to-speech). This flexibility ensures you can reach users on their preferred platform, reducing friction and improving conversion rates.

MOCEAN offers two pricing models for SMS authentication:

  • Pay-per-conversion (PPC): You’re charged only when a verification is successful, ideal for onboarding new users. If an SMS fails, we automatically attempt delivery via voice call (up to two retries).
  • Pay-per-attempt (PPA): Charges apply per attempt, perfect for 2FA for existing users, allowing you to resend codes as needed.

Our SMS authentication services also integrate with third-party platforms like Salesforce, Zoho CRM, and Shopify, enabling seamless workflows for businesses. By incorporating SMS authentication, you can enhance security, reduce fraud, and provide a smooth user experience—all while leveraging MOCEAN’s global network for reliable delivery.

SMS Delivery Reports: Tracking Message Success with Ease

Knowing whether your messages reach their intended recipients is critical for effective communication. MOCEAN’s SMS delivery reports provide real-time insights into the status of your sent messages, helping you monitor performance and troubleshoot issues. This feature is essential for developers and businesses aiming to optimize their SMS API campaigns.

To enable SMS delivery reports, set the mocean-dlr-mask parameter to ‘1’ and specify a mocean-dlr-url webhook in your API request. MOCEAN will send delivery status updates (Success, Failed, or Expired) via a PUT request to your webhook. Your server must respond with an HTTP 200 status to confirm receipt; otherwise, we’ll retry for up to 36 hours. Key parameters in delivery reports include:

  • mocean-from: The recipient’s phone number.
  • mocean-to: The sender’s phone number.
  • mocean-dlr-status: The delivery status.
  • mocean-msgid: The unique message ID.
  • mocean-error-code: Details if delivery fails.

You can also check delivery statuses on your MOCEAN dashboard under the ‘Message’ tab’s ‘Transaction’ page. Note that SMS credits are deducted regardless of delivery outcome, so monitoring reports helps you optimize campaigns and reduce costs.

SMS Compliance: Navigating Regulations for Seamless Messaging

Compliance is a critical aspect of sending SMS API messages, ensuring your campaigns are legal, ethical, and effective. At MOCEAN, we prioritize SMS compliance to help you avoid disruptions and maintain trust with your audience. Understanding and adhering to regulations is essential for any business integrating SMS into their app.

Key SMS compliance guidelines include:

  • Obtain explicit consent: Always secure opt-in consent from users before sending messages, clearly stating the frequency and type of messages they’ll receive.
  • Include opt-out instructions: Every SMS must provide a clear way for users to stop receiving messages, such as replying “STOP” or “UNSUBSCRIBE.”
  • Offer customer support: Ensure users can reach you for assistance, via channels like email or live chat.
  • Adhere to content restrictions: Avoid prohibited content, especially in regulated markets like the USA and Canada.

In the USA and Canada, specific restrictions apply to certain message types, such as high-risk financial services (e.g., payday loans), illegal substances (e.g., cannabis), and “S.H.A.F.T.” categories (Sex, Hate, Alcohol, Firearms, Tobacco). For example, alcohol messages require age-gating, while firearms and vape content are prohibited. Additionally, public URL shorteners like bit.ly are banned for US/Canada traffic; use branded, proprietary URLs instead to avoid filtering.

To send SMS in these regions, you’ll need a dedicated number, such as a Toll-Free Number (TFN) ($3/month) or 10DLC ($20 setup, $15/month per campaign, $3/month per sender). TFNs are ideal for low to medium volumes and support 2FA, marketing, and alerts, while 10DLC suits high-volume campaigns. Registration takes 5–15 days for TFNs and 2–7 days for 10DLC, ensuring compliance with The Campaign Registry (TCR).

MOCEAN’s platform simplifies SMS compliance by offering tools like auto-responders for STOP/HELP commands and an opt-out database. During trials, non-compliant messages to the USA/Canada may be replaced with generic content to meet regulations. By following these guidelines, you can send SMS API messages confidently, knowing your campaigns align with global standards.

Get Started with MOCEAN’s SMS API Today

Ready to elevate your app’s communication strategy? With MOCEAN’s SMS API, you can send messages globally, integrate seamlessly, and ensure compliance with ease. Our developer-friendly platform, 99.99% uptime, and 24/7 support make it simple to get started. Plus, with 20 free SMS credits for trials, you can test our services risk-free.

Sign up to access your API credentials and explore our SDKs, documentation, and integrations with platforms like Shopify, Salesforce, and Zoho CRM. Need help? Contact our support team, let MOCEAN help you send SMS API messages that drive engagement and deliver results—start today!

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